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A landing page should focus one audience on one clear action. This checklist explains what every campaign page needs before you send paid traffic, email clicks, social visitors or WhatsApp leads to it.
Before spending on ads, a business should know how it will capture, qualify and follow up with leads. Without a clear lead capture system, paid traffic can create attention without turning it into useful enquiries.
A website and a landing page are not the same thing. A website builds trust, explains your business and supports long-term discovery. A landing page focuses one audience on one action. Here is how to decide which one your business needs first.