Offer clarity
Can a first-time visitor understand what you do, for whom and why it matters?
Founder-led UI/UX & Conversion Audit
Before you redesign, find out what is actually costing you enquiries.
A focused review of your website or landing page to identify usability, clarity and conversion friction, then prioritise what should be fixed first.
Founder-led review
Fixed scope before work starts
Implementation is optional
Traffic but weak enquiries?
Find where the journey is breaking.
Planning a redesign?
Know what actually needs changing first.
Users hesitate or drop?
Identify friction before adding more traffic.
What we review
A practical diagnosis of the parts that influence understanding, trust and action.
The audit focuses on the experience a real visitor has, not decorative preferences.
Navigation & structure
Are pages, labels and pathways organised around user intent rather than internal business language?
Mobile experience
Readability, hierarchy, tap targets, sticky elements, forms and key actions on smaller screens.
Conversion path
CTAs, forms, enquiry routes, competing actions and unnecessary steps before contact.
Content hierarchy
Whether headings, sections and proof answer the questions buyers need before deciding.
Trust & credibility
Proof, founder or company credibility, testimonials, contact confidence and missing reassurance.
Forms & lead friction
Field burden, error states, form clarity, WhatsApp routes and what happens after submission.
Obvious performance friction
UX issues caused by slow, cluttered or unstable experiences that interfere with action.
What you receive
A decision document, not a 70-page consultancy deck.
The output is designed so you can decide what to fix now, what can wait and whether a redesign is actually necessary.
Annotated findings
Clear issues tied to specific pages, components or user journeys.
Priority matrix
Critical, High, Medium and Later so the team knows where to start.
Recommended fixes
Practical next actions, including when a smaller fix is enough.
Walkthrough call
A 45-minute review of the findings, trade-offs and next decisions.
What a finding looks like
Specific enough to act on.
Illustrative example only. Your audit is based on your actual website and user journey.
High priority
Illustrative finding
Issue
The primary CTA competes with multiple actions above the fold.
Why it matters
A first-time visitor has to decide between several unrelated actions before understanding the main offer.
Recommended fix
Choose one primary conversion action for the page and move secondary actions lower in the journey.
Best fit
Useful when you need clarity before spending more.
Good fit
- Your website gets traffic but enquiry quality is weak.
- You are considering a redesign and want evidence first.
- Your landing page is not converting as expected.
- Your navigation or mobile experience feels confusing.
- You need an independent view before asking developers to rebuild.
- You run a publisher or content-heavy site with complex journeys.
Probably not the right first step
- You only need a logo or visual style exploration.
- You want guaranteed conversion or revenue results.
- You have no live page, prototype or meaningful user flow to review.
- You already know exactly what needs to be built and only need development capacity.
How it works
Four steps from website URL to an actionable plan.
01
Share the site
Tell us what is not working, what matters commercially and where users appear to hesitate.
02
Confirm scope
We confirm the pages, journeys, deliverable, timing and fixed fee before work starts.
03
Audit & prioritise
DWT reviews the experience and converts findings into a ranked action plan.
04
Decide what happens next
Use the audit with your team, or ask DWT to scope implementation separately.
Request an audit
Share the website and the problem you want to solve.
You do not need a polished brief. A URL, your main concern and some business context are enough to start.
No automatic project commitment.We first confirm whether an audit is the right starting point.
No forced redesign.If a smaller fix is enough, the audit should say so.
Founder-led diagnosis.The high-value review and prioritisation stay close to DWT.
FAQ
Before you request the audit.
Does the audit include a redesign?
No. The audit is diagnosis and prioritisation. Design or implementation can be scoped separately if you want DWT to execute the recommendations.
Is this only for WordPress websites?
No. The audit is about user experience, content clarity and conversion journeys. WordPress expertise is useful when implementation is needed, but the review itself is not limited to WordPress.
Do you guarantee more conversions?
No. An audit identifies friction and prioritises improvements. Results depend on the offer, traffic quality, implementation and market conditions, so DWT does not make artificial conversion guarantees.
Can our existing designer or developer use the report?
Yes. The recommendations are intended to be practical enough for an internal team or existing partner to act on.
What if the site does not need a full redesign?
That is a useful outcome. The audit should help distinguish between targeted fixes, a focused improvement sprint and a genuine redesign requirement.
Start with diagnosis